Internet Strategy

Everyone has a web site, but do you have a strategy for your online efforts? Do you know where you are going, why, and what you are getting (or not) from your Internet investment? If not, you need a partner to help you determine where to go, which investments to make, what capabilities are needed, and what returns to realize to guide your firm’s interactive and internet related efforts.
 
Example of services include:
​

• Online strategy development – B2C, B2B, and all combinations thereof
• Internet strategy roadmap development
• Global website strategy and implementation
• Interactive agency selection
• Agency evaluation, compensation and incentive plan establishment
• Digital CRM (customer relationship program) and Loyalty strategy
• Global website assessment
• Organization assessment – structure, process, people, technology
• Voice of the consumer/customer - “insight” research studies
• Industry digital “best practices” studies
• Ongoing retainer based digital advisory services