Marketing Strategy and Planning​

Are you achieving your strategic business goals? Beyond the yearly and quarterly numbers, is there a course charted? Where is the business trying to get to in the long-term? Are there markets you think your firm should compete, and win, in? What would be required to win? What resources (skills, assets, finance, relationships, technical competence, facilities) are required in order to win? I take a fact-based approach toward analyzing and assessing the broad picture and formulating objective recommendations not colored by the desire to sell implementation services later.
 
Example of services include:

• Market growth strategy
• Business plan development
• Technology evaluation
• Organization assessment and design
• Competency assessment and modeling
• Marketing measurement and metrics
• Organization assessment and recommendations
• Global, regional, and local marketing operations development
• Marketing technology assessment, recommendations and requirements development
• Agency evaluation, selection and compensation