A sample of client results delivered
- Delivered business case and plan for rationalizing number of worldwide interactive agency and service partners worldwide for a multi-billion CPG manufacturer.
- Led ecommerce ecosystem assessment for the CEO and CMO of a $1B telecommunications firm. Identified and prioritized 150 recommendations, covering SEM, SEO, online marketing, ecommerce conversion, merchandising, email marketing, affiliate marketing, and offline marketing.
- Provided retained services for a $300M ecommerce business. Developed and executed plan that achieved a doubling of online conversion.
- Captured $4.5M in agency savings for a VoIP provider. Led interactive agency selection requirements, governance, transition, and negotiations resulting in 15% efficiency and marketing spend redirect.
- Redesigned online marketing and sales organization, site and checkout redesign (20% lift), oversaw multivariate testing strategy, persona development, and SEM keyword segmentation.
- Led implementation of a targeted online store for a $1B telecommunications provider entering the Small and Medium Business Segment.
- Led the online rebranding effort for a North American student travel business consolidating seven brands into one brand. Redesigned website focusing on increasing community engagement, improving ease of use and driving leads.
- Aided mobile new product development and go to market launch. Focused on mobile application user experience and digital strategy to support mobile application.
- Developed the social media strategy for a North American student travel business.
- Led the online marketing launch for a cable entertainment networks most successful reality TV show. Launch plan consisted of integrated offline event promotions, online contests, micro site development, social media executions, digital content development, email marketing and search engine marketing.
- Assessed online marketing talent and developed Ecommerce and Interactive Marketing organization model – strategy, structure, roles, capabilities and process – for a NA telecommunications provider.